Commercial collaboration
I’m Mateusz Pawlik, an advertising photographer based in Warsaw. I shoot ad campaigns, lookbooks and social media photos for brands. Every shoot gets its own concept and colour, and I set up the light lamp by lamp.
What brands do you work with?
I work with brands in swimwear, activewear, fashion, jewellery, lifestyle and beauty.
What shoots do you do for brands?
- Ad campaigns: cohesive photos for a season, with a concept and narrative
- Lookbooks: a collection photographed on a model
- Social media content: photos in formats for Instagram, TikTok and Pinterest
- Signature campaigns: shoots I do on my own initiative in the style of well-known brands. They show a concept before a brand commissions it.
I shoot on a model. I don’t do packshots on a white background or video.
Signature campaign examples
Lifestyle apparel
A shoot with Sofiia in the style of adidas Originals: three looks, cheeky, sporty and minimal. Kreatywnie Studio, Poznań.
Sportswear
A shoot with Paulina in the style of Nike, like a lookbook: a red set, movement and jumps. Studio Ryś, Warsaw.
Jewellery on a model
A jewellery shoot with Bianka: a crystal choker and rings in hard side light.
More photos: signature campaigns gallery.
What does the collaboration process look like?
- Brief: I get to know your brand: target audience, channels, budget and what should set it apart visually. If you have a moodboard, I’ll use it; if not, I’ll prepare proposals.
- Moodboard & pre-production: based on the brief, I create a moodboard, choose the location and models. We lock in the schedule and technical details. For the adidas-styled campaign the moodboard covered the concept, the studio, the model and three looks, each with its mood, hair, make-up and props.
- The shoot: I arrive with the light and the shots planned and the logistics handled. The moodboard is on set, and we review frames live on a laptop.
- Post-production: colour grading and retouching, with revisions after your feedback.
- Delivery: by the date we put in the quote.
Why should I choose you?
- Analytical light: I wrote software for years and I set up light the way you hunt a bug: lamp by lamp, with the whole picture already in mind. On set it’s clear what to change and why. More about me.
- Colour and a concept of its own: every campaign gets its own idea, not a “white background and product” template. You see the concept on the moodboard before the shoot.
- Predictability: the delivery date, the files and the license scope are agreed before the shoot and put in the quote.
- Flexibility: based in Warsaw, I travel across Poland, and shoots abroad are possible too.
How much does a shoot for a brand cost?
Every project is different, so there’s no fixed rate card. The price depends on the scope of the shoot, the number of models and the location. Send me a brief message about your project: the brand, the kind of material, channels, timing and a rough budget. I send the quote within 7 days of the brief and your answers to my questions.
Photos for advertising, a campaign or a lookbook need a license for commercial use. We agree on its scope (channels, duration, exclusivity) before the shoot and put it in the contract together with the quote.
Looking for a session for yourself, not a brand? Check out private sessions.
Prefer Instagram? Message me there.