Commercial collaboration

I’m Mateusz Pawlik, an advertising photographer based in Warsaw. I shoot ad campaigns, lookbooks and social media photos for brands. Every shoot gets its own concept and colour, and I set up the light lamp by lamp.

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What brands do you work with?

I work with brands in swimwear, activewear, fashion, jewellery, lifestyle and beauty.

What shoots do you do for brands?

  • Ad campaigns: cohesive photos for a season, with a concept and narrative
  • Lookbooks: a collection photographed on a model
  • Social media content: photos in formats for Instagram, TikTok and Pinterest
  • Signature campaigns: shoots I do on my own initiative in the style of well-known brands. They show a concept before a brand commissions it.

I shoot on a model. I don’t do packshots on a white background or video.

Signature campaign examples

More photos: signature campaigns gallery.

What does the collaboration process look like?

  1. Brief: I get to know your brand: target audience, channels, budget and what should set it apart visually. If you have a moodboard, I’ll use it; if not, I’ll prepare proposals.
  2. Moodboard & pre-production: based on the brief, I create a moodboard, choose the location and models. We lock in the schedule and technical details. For the adidas-styled campaign the moodboard covered the concept, the studio, the model and three looks, each with its mood, hair, make-up and props.
  3. The shoot: I arrive with the light and the shots planned and the logistics handled. The moodboard is on set, and we review frames live on a laptop.
  4. Post-production: colour grading and retouching, with revisions after your feedback.
  5. Delivery: by the date we put in the quote.

Why should I choose you?

  • Analytical light: I wrote software for years and I set up light the way you hunt a bug: lamp by lamp, with the whole picture already in mind. On set it’s clear what to change and why. More about me.
  • Colour and a concept of its own: every campaign gets its own idea, not a “white background and product” template. You see the concept on the moodboard before the shoot.
  • Predictability: the delivery date, the files and the license scope are agreed before the shoot and put in the quote.
  • Flexibility: based in Warsaw, I travel across Poland, and shoots abroad are possible too.

How much does a shoot for a brand cost?

Every project is different, so there’s no fixed rate card. The price depends on the scope of the shoot, the number of models and the location. Send me a brief message about your project: the brand, the kind of material, channels, timing and a rough budget. I send the quote within 7 days of the brief and your answers to my questions.

Photos for advertising, a campaign or a lookbook need a license for commercial use. We agree on its scope (channels, duration, exclusivity) before the shoot and put it in the contract together with the quote.

Looking for a session for yourself, not a brand? Check out private sessions.

Prefer Instagram? Message me there.

FAQ

I usually deliver the photos within 14 working days of the shoot. With brands we set the date individually: it depends on your deadlines, the amount of material and the retouching scope. Revisions are possible after your feedback.

Full-resolution JPGs and versions for Instagram. I can hand over RAW files with a license if we agree on it in advance and include it in the quote.

Yes. I can put the whole team together or work with a model or stylist you choose. The cost of the team and the studio goes into the quote.

No. I shoot on a model: campaigns, lookbooks and social media content. I don't do packshots on a white background, video or reels.

Let's talk about your project

Tell me in the form about the brand, the material, channels, timing and budget. I usually reply within a few hours and send the quote within 7 days.

Ask for a quote